Plenary Speaker 2: 6:15pm "Real-world RFID Deployments: What Makes Them Work" George W. Everhart Chief Executive Officer Alien Technology Corporation

Abstract:

Although there have been a variety of RFID pilots that have failed to reach a full implementation, there have been many real-world deployments which have been fully deployed and are providing a strong improvement in efficiency and effectiveness, netting a sound ROI. This talk will site a couple of examples of these successful deployments and recount some characteristics, both technical and otherwise, that are critical for these successes. These examples will also provide insight as to some of the remaining challenges for broad industry adoption.

About George W. Everhart

George W. Everhart joined Alien in January 2007. Mr. Everhart has over 25 years of executive leadership experience with specific expertise in leading high growth phases of industry leading technology companies. Everhart has held CEO and sales and marketing executive positions with both small startup companies in emerging markets, and large multinational companies, experiencing a rapid pace of growth. He has extensive experience in global markets as well as the domestic U.S. market.

Everhart recently held CEO positions with early stage startup companies, SealedMedia and Onesecure, where he led successful company funding and expansion and established both companies as recognized leaders in their markets. Previously, Everhart was Sr.VP, Worldwide Sales & Service for 3COM Corporation, managing the Americas, Asia/Pacific, and EMEA (Europe, Middle East & Africa) business activities as well as the 1,000 person global service organization. Prior, Everhart was President & CEO, Fujitsu PC Corporation, where he led the company’s market entry and rapid growth in the notebook PC business. Everhart also held a series of executive leadership positions with Apple Computer during the company’s fast growth years, 1987-1996, including VP US Sales, VP & GM PC Business Division, and VP Business & Government Sales. Everhart’s early career included marketing, sales, and business management positions with The Braegen Corporation and Memorex Corporation.

Mr. Everhart has been active in industry, government, and education associations as well holding both board and advisory positions. He was a member of the “Highway One Committee” to assist in the automation of Congress. He currently is a member of the Board of Fellows at Santa Clara University.

Mr. Everhart holds a Bachelors degree in Psychology, and a Masters degree in Business
Administration from Santa Clara University.